© Eliana Abitante
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papelaria mtv brasil
mtv brazil stationery

para uma imagem mtv consistente, sofisticada e única, criei o conceito de "alfaiataria no papel": cor externa única e endereço em relevo. a irreverência se dá pelas cores internas, pelos adesivos de fechamento e o fecho "abra aqui".

i created the concept of "paper tailoring" for a consistent, sophisticated and unique mtv image: only one external color and address in high relief. the irreverence is made by the internal colors, the stickers to seal and the clip "abra aqui (open here)".

dc_cd: jimmy leroy / da_ad: eliana abitante / tipografia_type: amir admoni
***finalista identidade corporativa_london international advertising and design awards 2003 / ***prata_II max feffer 2003 / ***2 menções honrosas_abtg 2003. / ***7º bienal de design gráfico 2004
***corporate identity finalist_london international advertising and design awards 2003 / ***silver prize_II max feffer 2003 / ***2 honor mentions_abtg 2003 / ***7º graphic design biennal 2004

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